Silver Plan — Defining Your Niche

Our Silver Plan is designed to help you define your niche target audience, which is the starting point for all your marketing efforts. By having a clearly defined niche target audience you’ll be able to create better content and engagement simply because you’ll know exactly who you are trying to reach!

Your communication will:

• Set you apart as the expert and authority on your product / service
• Be more easily understood by your audience
• Have better return on investment for your marketing budget

Many new — and even established — businesses struggle with finding the right niche that connects their high profit services with the right audience.

Too many times we use a “shotgun” approach to marketing — just blasting out as many social media posts, emails, and videos assuming that quantity of awareness will bring in profits.

As our business mentor Tom Patty has told us: “Awareness does not equal sales.” As Tom points out, if that were true then an Apple iPhone — which has almost universal awareness — would have nearly 100% of the market.

So instead of trying to be all things to all people, it is much more efficient and profitable to be the big fish in a little pond.

By brainstorming and studying your business model and competition, we can help you to get closer to defining that niche target audience so that you can dominate it over your competition.